I-Heart-Midwest Modern

I was so excited to see "Midwest Modern" designer Amy Butler in the latest issue of Blueprint Magazine. If you aren't familiar with her already, Amy Butler designs fabrics, stationery, paper crafts, sewing patterns, and has written books on how to create her Midwest Modern aesthetic. Her fabrics and designs are simply gorgeous. The way she uses color and pattern is unlike any one else.

In the picture above (photo is cropped so I wouldn't spoil it for any Blueprint readers) Amy has presents wrapped in her fabric. At first I thought "that would be some expensive gift wrap," however, and as the article suggests, wrapping presents in fabric is a great gift idea for someone who likes to sew (hello?!). They can reuse the fabric for their own sewing projects or reuse it to wrap another gift (thus saving paper). Amy Butler's and similar designer fabrics are quite reasonable in cost ($9/yd. avg), but you don't need a full yard for most gifts. A "fat quarter " (avg size 18x22) would probably cover most gifts and is a great size for small projects, like coasters or a pin cushion.


Amy Butler in her studio. Photo taken from her website.